Welcome to the Uber Brand System Quick Guide, October 2018 edition. This guide is designed to help you navigate the Uber brand and its various elements effectively and correctly. Here are the top three questions this guide can answer: 1. How should the Uber logo be used and what are the rules regarding its clear space and lock-ups? 2. What are the primary and secondary brand colors of Uber and how should they be used? 3. What is the Uber typography and how should it be paired and hierarchically arranged? This guide also provides access to the correct Uber brand assets and all partner-led creatives must be pre-approved by the Uber brand team. Thank you for using this guide and we hope it assists you in your partnership with Uber.